While competitors cling to outdated strategies, forward-thinking businesses are leveraging Claude's advanced AI capabilities to revolutionise their search presence.
Claude isn't a chatbot, it's the most advanced reasoning engine powering the next generation of AI-driven search. With breakthrough capabilities in code analysis, document processing and constitutional AI safety, Claude represents the cutting-edge of AI that's reshaping how information gets discovered and recommended.
It's not just 10 blue links anymore. SEO also embraces AI-powered, contextually relevant answers that can process entire documents and codebases instantly, understand complex multi-step queries, and provide structured, authoritative responses. With Claude's hybrid reasoning capabilities, allowing instant responses or extended thinking for deeper analysis, businesses that aren't optimising for AI discovery are losing ground to competitors who understand this shift.
Claude is reshaping how information gets discovered, analysed, and recommended, and we've engineered a strategy that gets your brand featured in the answers that matter most.
Here's how we leverage Claude to drive your success:
Think of this as your AI-ready launch pad. Before Claude can recommend you, your content needs to earn its place in the new AI ecosystem. Claude analyses structured content, authoritative sources, and high-trust signals when generating responses.
If you're not meeting these AI-first standards, you're invisible to the future of search.
get a free strategyWe start with a comprehensive AI-readiness audit, optimising for:
Claude's integration with web search and multiple data sources means your content needs to be discoverable across various channels and formats. To stay ahead in the evolving AI landscape, it's crucial that your content is not only discoverable but also optimised for the diverse ways AI interacts with information.
get a free strategyWe ensure your content is optimised for:
If you want your brand to show up in Claude's responses, you need to be visible in the authoritative sources it analyses. AI doesn't guess - it pulls from real, trusted, well-structured sources.
By positioning your content in the right places with proper formatting, we ensure AI systems can easily find, parse, and recommend you.
get a free strategyThe goal: Total AI visibility.
Your content isn’t just for humans; it’s being parsed by AI too. If it’s not skimmable, scannable, and machine-friendly, you’re missing a major opportunity.
We craft every piece to perform for both human readers and AI systems. Here’s how:
Your content isn't just being read by people, it's being analysed by sophisticated AI systems. If it's not structured, scannable, and optimised for machine understanding, you're missing massive opportunities.
We build every piece to perform across both human and AI audiences with headers that target specific intents, structured data and clean markup, plus bullet points and tables that simplify complexity.
get a free strategyWe craft every piece to perform for both human readers and AI systems:
If you want Claude and other AI systems to take your content seriously, you need to demonstrate Experience, Expertise, Authoritativeness, and Trust - the credibility signals AI models prioritise.
We transform your expertise into undeniable proof points that AI systems recognise and trust.
get a free strategyWe transform your expertise into undeniable proof points:
Visuals and interactive elements aren't just engagement tools - they're AI discovery fuel. AI systems like Claude can analyse and reference multimedia content, interactive artifacts, and visual data when generating comprehensive responses.
get a free strategyWe create AI-optimised visual content:
Your business visibility now relies on being discoverable when AI tools are guiding users to make decisions, find service providers, or research suppliers. With Claude's Google Workspace integration and enterprise tooling, your business needs to be discoverable where decisions get made.
get a free strategyWe ensure you're visible where enterprise decisions happen:
Get cited in Claude responses, capture high-intent AI queries, and secure your future SEO strategy. Stay ahead of AI updates and algorithm shifts with lasting visibility in the AI landscape.
get a free strategyYour next best customers are already asking Claude what to buy. Let's make sure it gives them your name.
We’re not just an SEO agency, we’re Australia’s highest-rated digital marketing team.
1,700+ successful campaigns
Local experts + global reach
Real results backed by data
FAQs
Claude searches for current, authoritative information when users ask questions beyond its knowledge cutoff. Create content with clear, descriptive titles and headers that match common question formats. Use straightforward language and structure your content with definitive answers in the first few paragraphs.
Claude works best with content that has clear information hierarchy using proper HTML heading tags. Break information into scannable sections with concise paragraphs. Include key facts early in articles, use bullet points for lists, and ensure important statistics are easily identifiable.
Ensure your key business information (services, contact details, pricing, policies) is easily accessible on your main pages without requiring login or navigation through complex menus. Claude cannot access content behind paywalls or login walls, so keep important business information publicly accessible. Use clear, descriptive page titles and organise information logically for AI comprehension.
Claude prioritises original, authoritative sources over aggregators when citing information. Ensure your content includes proper sourcing, clear authorship, and factual accuracy. Claude is more likely to cite content that provides specific data, direct quotes, and well-researched information.
Claude frequently uses web_fetch to retrieve full article content rather than relying on search snippets alone. This means your full article quality matters, not just meta descriptions. Claude values comprehensive, in-depth content that thoroughly covers topics. Technical documentation, detailed guides, and well-researched articles perform better than thin or superficial content when Claude is conducting research.
Claude considers user location (it knows users are in Melbourne, Victoria, AU, for example) when providing location-dependent information. Local businesses should include clear geographic identifiers in their content, use local schema markup, and create location-specific pages with locally relevant information.
Since Claude searches for current, local information when users ask location-based questions, ensure your business hours, local services, and regional-specific details are prominently displayed and up-to-date.