Our Performance Max management pricing is tailored to your business model, monthly media spend, campaign complexity, conversion volume, and growth objectives. We structure our engagement around the level of strategic management, tracking, creative, feed optimization, testing, and reporting required to scale profitably—not simply around the number of campaigns we manage.

We recommend a minimum monthly media investment that gives Google's machine learning sufficient conversion volume to optimize effectively. The appropriate threshold varies by industry, average order value, lead value, sales cycle, and target CPA/ROAS. During our assessment, we determine whether your current budget is sufficient to make PMax commercially viable.

Following onboarding and access to the required Google Ads, Analytics, Merchant Center, CRM, and tracking assets, we typically move through account auditing, tracking validation, campaign architecture, audience and asset preparation, and launch. The exact timeline depends on account complexity and whether new creative, feed work, or conversion-tracking infrastructure is required.

Performance Max does not have a universal “X-day” results guarantee. Early performance is used to establish signals and gather conversion data, while optimization becomes more meaningful as the campaign accumulates reliable data. We establish realistic performance milestones around your conversion volume, sales cycle, budget, target CPA/ROAS, and historical account data rather than promising an arbitrary timeframe.

Yes. We can audit an existing PMax account before deciding whether to optimize the current structure, rebuild selected campaigns, or develop a new architecture. Our objective is to preserve valuable historical learnings where appropriate while eliminating inefficient spend, weak conversion signals, poor asset structures, and unnecessary campaign overlap.

Yes. Our optimization approach is focused on commercially meaningful outcomes—not simply maximizing conversion volume. Depending on the business, this can include qualified leads, revenue, profit, new customers, customer acquisition cost, ROAS, lifetime value, or pipeline value. The KPI framework is agreed before scaling.

Yes. Performance Max can be used for B2B when the account has strong conversion tracking, sufficient data, appropriate audience and search signals, and a clear definition of lead quality. For businesses with longer sales cycles, we can work toward feeding meaningful downstream signals such as qualified opportunities or closed revenue back into the advertising ecosystem.

Yes. PMax can be particularly valuable for e-commerce businesses because it can combine Shopping inventory with Google's broader advertising surfaces. Our management can include Merchant Center feed optimization, product segmentation, asset-group strategy, conversion-value optimization, new-customer acquisition, and profitability-focused bidding.

We connect advertising activity with the business outcomes that happen after the initial lead or click. Depending on the technology stack, this can include CRM data, qualified opportunities, sales outcomes, and offline conversion imports. This helps move optimization beyond low-value form submissions toward the leads and customers that actually generate revenue.

We start with accurate conversion definitions and strong measurement. We then use campaign structure, conversion-value rules, audience signals, search themes, exclusions where available, landing-page alignment, CRM feedback, and ongoing search/placement analysis to reduce inefficient spend. The goal is not simply to generate more conversions, but to improve the proportion that have genuine commercial value.

We evaluate the existing account architecture before launching or restructuring PMax. This includes reviewing branded Search, non-branded Search, Shopping, conversion goals, budgets, search intent, and historical performance. We then establish a campaign structure designed to minimize unnecessary overlap while allowing PMax to capture incremental demand and additional conversion opportunities.

The exact requirements depend on your business model. Typically, we assess Google Ads, GA4, Merchant Center for e-commerce businesses, CRM data for lead-generation businesses, conversion tracking, customer lists where appropriate, and relevant first-party business data. We use these inputs to build a stronger measurement and optimization framework.

We establish the commercial target first, then evaluate conversion quality, conversion volume, bidding strategy, budget, product/service economics, creative, audience signals, landing pages, and account structure. Optimization is iterative rather than based on one setting. We scale when the data demonstrates that additional spend can be deployed without materially damaging efficiency.

For e-commerce accounts, we review product titles, descriptions, product attributes, categorization, images, pricing, availability, identifiers, feed health, product segmentation, and other relevant Merchant Center data. The objective is to give Google cleaner and more commercially relevant product information so the right products can participate in the right auctions.

We can support the development and optimization of PMax creative assets depending on the scope of your engagement. This can include headlines, descriptions, image concepts, video requirements, creative testing recommendations, and asset-group strategy. Where existing brand assets are available, we can also identify gaps and recommend what additional creative should be produced.

Our reporting focuses on the metrics that matter to your commercial objectives. Depending on the account, this can include spend, conversions, conversion value, CPA, ROAS, revenue, new-customer performance, lead quality, pipeline value, product performance, campaign trends, and key optimization actions. Reporting cadence and review frequency are agreed based on the scale and requirements of the engagement.

We do not rely exclusively on last-click reporting. Where the account and data allow, we evaluate performance using multiple measurement perspectives, including assisted conversions, new versus existing customers, branded versus non-branded demand, conversion quality, historical benchmarks, and appropriate incrementality or lift-testing methodologies. This gives a more complete view of the business impact of PMax.

Your advertising account and its underlying campaign history remain associated with your Google Ads account. If you transition management elsewhere, you retain access to your account and historical data. We also structure campaigns and documentation so that the account can be managed effectively beyond the agency relationship.

Performance Max requires more than simply launching a campaign and selecting a bidding strategy. First Rank Online combines campaign strategy, conversion tracking, first-party data, creative, Merchant Center optimization where applicable, audience and search signals, budget management, performance analysis, and ongoing testing into a dedicated PMax growth framework. The value is in building a system designed around your commercial objectives rather than simply operating Google Ads.

The process begins with an assessment of your current advertising setup, business objectives, conversion economics, historical performance, tracking infrastructure, and growth opportunities. From there, we can determine whether Performance Max is appropriate for your business, what needs to be fixed before launch, the recommended investment level, and the strategy required to scale.